SERVICES



ART DIRECTION & TRENDFORECASTING




Clarifying direction.
Defining opportunity.




Through strategic consulting and in-depth trend research, I help brands refine their identity, align with cultural movements, and stay ahead. Whether repositioning or evolving, my work turns insights into clear next steps—ensuring consistency, relevance, and authenticity.

  • Market & cultural trend analysis tailored to your brand

  • Strategic repositioning and brand refinement

  • Creative direction audits and opportunity mapping

  • Support with storytelling, brand language, and messaging clarity

  • Long- and short-term brand growth strategies


  • By combining creative intuition with strategic foresight, I help brands refine their vision, maintain authenticity, and seamlessly integrate into the contemporary fashion and design landscape.Understanding where a brand stands is the first step toward defining where it should go. Through in-depth trend research and strategic consulting, I help brands refine their identity, ensuring they align with the current zeitgeist while staying authentic. Whether it’s design evolution, PR positioning, or strategic redirection, I identify opportunities for growth and transformation—turning insights into actionable strategies that enhance relevance and impact.

    ©NSTR
    Sophia Niederstrasser

    Antwerp, Belgium
    Est. 2025